For creators who have already achieved fame in their niche and want to expand into mass audiences.
Hafthor Björnsson played “The Mountain” in Game of Thrones and is recognised as the strongest man on earth, holding the all-time deadlift world record at 510 kg.
Lydia represents him globally for brand partnerships — long-term, high-profile deals chosen for the man he is building into next: an actor, a businessman, a husband, a father, a good human being.
Lydia represents Hafþór exclusively and globally. Brands work with him through us, or not at all.
Dami built his platform on one idea: skip the small talk and have the real conversation.
Lydia turned that talent into Substance — a card game designed from his audience-engagement signals that did $1M in year-one US revenue, sustained three years of stable sales, and is now expanding into the UK and Europe.
Lydia represents Dami exclusively and globally. Brands work with him through us, or not at all.
Annie Mist Thorsdottir is the fittest woman on earth — the first woman in history to win the CrossFit Games twice.
Lydia is building her authority beyond the games: placing her in the media, with new brand partners and on the productions that establish her and her digital training platform as the leading voice on women’s bodies — what strength means through pregnancy, postpartum, menopause and aging.
Lydia represents Annie exclusively and globally. Brands work with her through us, or not at all.
What we do
Long-term, high-profile brand deals chosen for who you're becoming — not just the next post.
Products, IP and ventures built from your audience — and owned by you.
Media, productions and positioning that establish you as the authority in your field.