Our Story

Lydia’s journey started when Nikki Orrason, a notable figure in the Icelandic influencer scene, sensed a profound void – the absence of a trustworthy assistant to guide him through every step of an influencer's journey. Hence, Lydia emerged, an app crafted specifically for influencers, by an influencer with care and insight.

With firsthand knowledge as an influencer, and with over 12 years of experience working with other influencers, Nikki understood the challenges and desires of influencers. The development of Lydia became a personal mission to provide a holistic all-in-one solution for influencers, aiming to be that trustworthy and mindful companion. Along the way, Nikki connected with like-minded individuals worldwide who shared the same values and beliefs, resulting in the formation of Lydia.

Looking forward, our mission is clear: Being the best foundation for influencers. Lydia offers comprehensive support, ranging from post management to personalized engagement reports, and even extending to mindfulness tips. Our goal is to empower influencers by providing everything they might need in one place for their paid partnerships.


We invite you to join us in shaping the influencer industry together.

Our Story

Lydia’s journey started when Nikki Orrason, a notable figure in the Icelandic influencer scene, sensed a profound void – the absence of a trustworthy assistant to guide him through every step of an influencer's journey. Hence, Lydia emerged, an app crafted specifically for influencers, by an influencer with care and insight.

With firsthand knowledge as an influencer, and with over 12 years of experience working with other influencers, Nikki understood the challenges and desires of influencers. The development of Lydia became a personal mission to provide a holistic all-in-one solution for influencers, aiming to be that trustworthy and mindful companion. Along the way, Nikki connected with like-minded individuals worldwide who shared the same values and beliefs, resulting in the formation of Lydia.

Looking forward, our mission is clear: Being the best foundation for influencers. Lydia offers comprehensive support, ranging from post management to personalized engagement reports, and even extending to mindfulness tips. Our goal is to empower influencers by providing everything they might need in one place for their paid partnerships.


We invite you to join us in shaping the influencer industry together.

Our Story

Lydia’s journey started when Nikki Orrason, a notable figure in the Icelandic influencer scene, sensed a profound void – the absence of a trustworthy assistant to guide him through every step of an influencer's journey. Hence, Lydia emerged, an app crafted specifically for influencers, by an influencer with care and insight.

With firsthand knowledge as an influencer, and with over 12 years of experience working with other influencers, Nikki understood the challenges and desires of influencers. The development of Lydia became a personal mission to provide a holistic all-in-one solution for influencers, aiming to be that trustworthy and mindful companion. Along the way, Nikki connected with like-minded individuals worldwide who shared the same values and beliefs, resulting in the formation of Lydia.

Looking forward, our mission is clear: Being the best foundation for influencers. Lydia offers comprehensive support, ranging from post management to personalized engagement reports, and even extending to mindfulness tips. Our goal is to empower influencers by providing everything they might need in one place for their paid partnerships.


We invite you to join us in shaping the influencer industry together.

People in the office
People in the office
People in the office
People in the office
People in the office
People in the office

MEET THE DREAM TEAM

Nikki Profile Picture

Nikki Orrason

Co-Founder & CEO

Elvar Andri Profile Picture

Elvar Andri

Co-Founder & CXO

Steinar Profile Picture

Steinar Smári

Co-Founder & CTO

Rahul Profile Picture

Rahul Vekariya

Developer

Adil Profile Picture

Adil Zhak

Developer

Jade Profile Picture

Jade Etzberger

Influencer Manager

Culture Guidelines

From day one, Lydia has placed great importance on cultivating a strong cultural blueprint. We firmly believe that the true power lies within the team. For us, culture is not just something we put down on paper; it is reflected in our actions and behaviours. That's why our team has established keystone habits, such as daily meditation, team lunches, and group yoga, to foster our vibrant culture.

By embracing the essence of culture, we strive to create an environment that fuels innovation, collaboration, and personal growth. We understand that a strong culture attracts top talent, promotes team player satisfaction, and ultimately translates into delivering exceptional results for influencers.

Together, as a team, we are committed to upholding and continuously nurturing a culture that fosters excellence, growth, transparency, and a shared sense of purpose.

Culture Guidelines

From day one, Lydia has placed great importance on cultivating a strong cultural blueprint. We firmly believe that the true power lies within the team. For us, culture is not just something we put down on paper; it is reflected in our actions and behaviours. That's why our team has established keystone habits, such as daily meditation, team lunches, and group yoga, to foster our vibrant culture.

By embracing the essence of culture, we strive to create an environment that fuels innovation, collaboration, and personal growth. We understand that a strong culture attracts top talent, promotes team player satisfaction, and ultimately translates into delivering exceptional results for influencers.

Together, as a team, we are committed to upholding and continuously nurturing a culture that fosters excellence, growth, transparency, and a shared sense of purpose.

Culture Guidelines

From day one, Lydia has placed great importance on cultivating a strong cultural blueprint. We firmly believe that the true power lies within the team. For us, culture is not just something we put down on paper; it is reflected in our actions and behaviours. That's why our team has established keystone habits, such as daily meditation, team lunches, and group yoga, to foster our vibrant culture.

By embracing the essence of culture, we strive to create an environment that fuels innovation, collaboration, and personal growth. We understand that a strong culture attracts top talent, promotes team player satisfaction, and ultimately translates into delivering exceptional results for influencers.

Together, as a team, we are committed to upholding and continuously nurturing a culture that fosters excellence, growth, transparency, and a shared sense of purpose.

Company values

Our core values.

Our core values.

We encourage limitless thinking and we attract like-minded people

We encourage limitless thinking and we attract like-minded people

Greater Purpose

We are helping you to influence the world

Greater Purpose

We are helping you to influence the world

Innovation

We challenge the status quo to meet your needs

Innovation

We challenge the status quo to meet your needs

Effort

We do our very best for you because that's the best we can do but we are always willing to learn how to do better

Effort

We do our very best for you because that's the best we can do but we are always willing to learn how to do better

Patience

We trust the process, the hard work and the smart work

Patience

We trust the process, the hard work and the smart work

Honesty

We are honest to ourselves and others

Honesty

We are honest to ourselves and others

Open-minded

We are not afraid of disagreeing with each other. Keep it open-minded and thoughtful.

Open-minded

We are not afraid of disagreeing with each other. Keep it open-minded and thoughtful.

Ready, Set, Influence

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Lydia's Newsletter

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