Our creators have worked with brands like
What We Do
for Brands
We help brands build stronger creator partnerships, reduce wasted spend, and run high-impact campaigns, without the chaos that usually comes with creator marketing.
Lydia takes care of creator vetting, outreach, follow-ups, negotiations, contract handling, reporting, and payments, so your team can focus on what actually drives results: choosing the right creators, shaping great content, optimising performance, and scaling what works.
Instagram Post
2x
£ 3,000
$
6,000
Content Rights
For 3 months
$
2,000
Subtotal
$
8,000
VAT (20%)
$
1,600
Platform fee (0%)
–$
0
Total invoice
$ 7,200
No Platform Fees
for Brands
Traditional creator marketing is stacked against brands.
Agencies charge commissions, creator managers take 20–30%, and platforms add fees on top, all before a campaign even launches.
Lydia does it differently.
Brands pay zero platform fees and face no hidden costs. Instead, Lydia earns a 5–15% commission on the creator side, aligning our incentives with performance, not volume.
By removing expensive middlemen and automating the operational work, Lydia ensures more of your budget goes where it matters: into creators, content, and results.
That means higher-performing campaigns, more creator content, and less budget lost to agencies.
Better Results With Vetted Creators
Great campaigns start with the right creators.
Lydia works with vetted creators who genuinely care about their audience, consistently deliver high-quality, brand-safe content, and know how to turn trust into action.
We focus on meaningful collaborations because campaigns built on creator trust and brand fit perform measurably better, delivering an average 5.2× ROAS across Lydia campaigns.
By aligning your campaign message with what creators’ audiences already care about, Lydia helps brands find the sweet spot that maximizes impact and conversion.
For every campaign, brands receive a vetted list of creators, selected specifically based on the campaign brief.
At Lydia, campaigns don’t just look right, they work.
The result for our average client:
12+
Saved hours per campaign on creator vetting
$0
In platform fees
5.2x
Return on ad spend
One Platform.
Managed From Your Inbox.
No messy spreadsheets.
No bloated dashboards.
No complex tools.
With Lydia, you log in once, and you can manage everything through your email.
