In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse platform, propelling brands into the limelight with unprecedented speed. As of March 2025, several brands have harnessed TikTok's dynamic environment to amplify their reach and engagement. Let's delve into the top trending brands on TikTok right now, backed by concrete examples and data, and explore actionable strategies for brands aiming to thrive on this platform.

1. Boots: Bridging Tradition with Trendiness

Boots, the UK's renowned health and beauty retailer, has adeptly embraced TikTok's vibrant community. Recently, they launched a Korean skincare box valued at £126, available to customers for £40. This box contains nine products, eight of which are full-sized, including cleansers, moisturisers, and sheet masks. This initiative not only taps into the burgeoning interest in K-beauty trends, popularised significantly by TikTok, but also offers tangible value to consumers, enhancing brand appeal.

2. Chrome Hearts: The Luxury Label Captivating Gen Z

Chrome Hearts, a luxury brand known for its edgy jewellrey and apparel, has found a new audience among Gen Z TikTok users. The brand's distinctive designs have become symbols of status and individuality. Their products are frequently showcased in TikTok videos, often accompanied by discussions on styling and brand history, leading to increased visibility and desirability.

3. Dries Van Noten: The High-Fashion House Embracing TikTok

Dries Van Noten, a brand synonymous with avant-garde fashion, has made a notable entry into the TikTok arena. By joining TikTok, the brand cleverly maintains its ethos while engaging with a broader, younger audience. This move exemplifies how high-fashion labels can adapt to contemporary digital platforms without compromising their identity.

4. Le Labo: Crafting Sensory Experiences on TikTok

Le Labo, a luxury fragrance brand, has effectively utilised TikTok to create immersive sensory experiences. By collaborating with influencers who share their personal stories and reactions to Le Labo scents, the brand has humanised its products, making them more relatable and desirable to a broader audience. This strategy has led to increased engagement and sales, particularly among younger consumers seeking authenticity.

6. Loewe: The Fashion House Capturing TikTok's Imagination

Loewe, a Spanish luxury fashion house, has captivated TikTok users with its innovative designs and artistic collaborations. By showcasing behind-the-scenes content, fashion shows, and creative processes, Loewe has demystified high fashion, making it more accessible to the TikTok community. This approach has resulted in heightened brand interest and a surge in followers.

Actionable Steps for Brands to Thrive on TikTok

For brands aiming to replicate the success of these trending names, consider the following strategies:

1. Understand and Embrace TikTok Culture

TikTok thrives on authenticity, creativity, and trends. Brands should immerse themselves in the platform's culture to create content that resonates with users. This involves participating in challenges, leveraging popular sounds, and staying attuned to emerging trends.

2. Collaborate with Influencers

Partnering with influencers can amplify a brand's message and reach. Utilising platforms like Pearpop can facilitate seamless collaborations, allowing brands to connect with creators who align with their values and target audience.

3. Showcase Behind-the-Scenes Content

Transparency fosters trust. Sharing behind-the-scenes content humanises a brand, making it more relatable. This could include product development processes, employee stories, or day-in-the-life videos.

4. Leverage User-Generated Content

Encouraging customers to create content featuring your products can enhance credibility and expand reach. Reposting user-generated content showcases appreciation and builds community.

5. Utilise TikTok's Advertising Features

TikTok offers various advertising options, including In-Feed Ads, Branded Hashtag Challenges, and TopView Ads. Brands should explore these features to enhance visibility and engagement.

6. Monitor Analytics and Adapt

Regularly analysing performance metrics is crucial. Understanding what content works and what doesn't allows brands to refine their strategies for better results.

7. Maintain Consistency

Consistency in posting schedules and brand messaging ensures sustained engagement. While trends evolve, a consistent brand voice helps in building a loyal following.

8. Prioritise Authenticity Over Perfection

TikTok users value genuine content over polished advertisements. Brands should focus on authenticity, even if it means embracing imperfections.

9. Engage with the Community

Responding to comments, participating in discussions, and acknowledging feedback fosters a sense of community. Active engagement shows that a brand values its audience.

10. Stay Informed About Platform Updates

TikTok continually evolves, introducing new features and algorithms. Staying informed about these changes allows brands to adapt and leverage new opportunities promptly.

Conclusion

TikTok's dynamic environment offers brands unparalleled opportunities for growth and engagement. By studying the strategies of trending brands and implementing the actionable steps outlined above, businesses can harness TikTok's potential to connect with a global audience. Embracing authenticity, creativity, and community engagement will be key drivers of success in this ever-evolving digital landscape.