Blogs

Jan 24, 2025

Influencer Marketing’s Ancient Roots: Lessons from Rome

What are the benefits and drawbacks of leveraging UGC content in marketing campaigns? And how can brands strategically integrate UGC influencers to maximise their impact?

When you think of influencers, the image of carefully curated Instagram posts, viral TikTok dances, and product sponsorships likely springs to mind. But influencer marketing isn’t just a product of the digital age. Its essence has been alive for thousands of years.

When you think of influencers, the image of carefully curated Instagram posts, viral TikTok dances, and product sponsorships likely springs to mind. But influencer marketing isn’t just a product of the digital age. Its essence has been alive for thousands of years.

10 min read

11 min read

11 min read

Zain Qureshi

11 min read

11 min read

Latest post

Mar 9, 2025

The TikTok Tidal Wave: Brands Riding the Crest in 2025

5 min read

Zain Qureshi

Mar 9, 2025

The TikTok Tidal Wave: Brands Riding the Crest in 2025

5 min read

Zain Qureshi

Mar 7, 2025

The Rise & Risks of Viral Influencers: Info for Brands

11 min read

Zain Qureshi

Mar 7, 2025

The Rise & Risks of Viral Influencers: Info for Brands

11 min read

Zain Qureshi

Feb 28, 2025

The Evolution of Influencer Marketing

10 min read

Zain Qureshi

Feb 28, 2025

The Evolution of Influencer Marketing

10 min read

Zain Qureshi

Feb 21, 2025

Influencer Marketing in 2025 - Lessons from Last Year

6 min read

Zain Qureshi

Feb 21, 2025

Influencer Marketing in 2025 - Lessons from Last Year

6 min read

Zain Qureshi

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